Computer Vision News - January 2023
17 Elena Garcés cycle, to reduce oil and to reduce pollution, and the like. I really loved that idea and I really love fashion, so to me, working on that is the perfect combination of my expertise, and it’s a field that I love. I could not be in a better place right now! Who is the client for this kind of application? Who will buy it from you, and who gets value from it? The brands and the designer, because right now they create the pattern, like building the physical patterns of the garments they cut up, and place them and sell them. With our tools, they can introduce the digital workflow in 3D. They can communicate the style online without the need to fabricate it. That is very powerful. And this is for each particular body, not just a general mannequin. It’s for brands and consumers. For example, you or I can go shopping, and we can have our avatar and test these particular clothes. We can see how it's going to fit us, not the model! So instead of looking at myself in the bigger universities, but I do not regret that at all. There are opportunities everywhere! What brought you to Madrid? That's a different story. I was doing a postdoc in France, at Technicolor. At some point, I had to decide what to do next, whether to stay at Technicolor or find a postdoc elsewhere, find a job, or whatever. I was contacted by some of my colleagues from Zaragoza, about to build this startup, Seddi. I absolutely loved the idea! I have been working here for four years. We do digital fashion and sell it. As you know, the fashion industry is super polluting. It's one of the most polluting industries in the world. It contaminates water. There are many carbon emissions, and so on. It's not sustainable. Everything is fabricated. You need to fabricate clothes to be able to predict how it's going to fit on your body. Our mission is to build digital clothes that can be tried on in 3D in the virtual world. Then you don't need to fabricate them to see how they are going to be. The idea is to reduce the processing cycle, the fabrication
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