Computer Vision News 6 information intosynthetic data. We have to ask Ilke the million-dollar question: Why is a company that exists to make money investing so much time and energy into this endeavor? Is it doing humankind a favor, or is there another opportunity here? “That’s a wonderful question,” she responds. “There are several value captures coming from Trusted Media. These algorithms are superoptimized to work on Intel hardware, including Intel Xeon and VPU, which supports more platform and hardware sales. The OpenVINO team is doing wonders. They were running Stable Diffusion with one frame per second. Wow! My team’s detectors and responsible generative AI approaches follow that path. But all big corporations have some corporate social responsibility. At Intel, we call it RISE initiatives and our Real-time Deepfake Detection Platform is the flagship product supporting our corporate responsibility towards the world. We support trust and human-centric and responsible AI through our products. These are key values for Intel!” There is also a critical humanitarian angle to Trusted Media’s work. It collaborates with human rights organizations, nonprofits, and civil organizations to combat misinformation and disinformation in cases where high-risk and highimpact deepfakes emerge. To stop the spread, it strives to provide immediate results and accuracy to these organizations, ideally within thehour. A crucial aspect is providing Trusted Media
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